An absolute world first for a uniform advertising and lighting concept

CHANGELIGHTS BRINGS BRAND ADVERTISING DIRECTLY TO THE POINT OF SALE. EITHER AS A HANGING CEILING LIGHT OR AS A FLOOR LAMP.

Create a homely atmosphere - your customers will love it. Stylish light accents - interruption of impersonal light bands. With the Changelights lights, the vertical (foil) surface can be exchanged easily and super fast. This results in two concepts:
THE INNOVATION
Simple system with multiple benefits

Do not leave the room over the goods presentation the light bands but market it. Generate advertising revenue with ChangeLights!

ChangeLights – the rentable advertising system with very fast replaceable film. Excellent for airport, trade fair or shop and showroom advertising. ChangeLights create a win-win situation: the manufacturer can advertise directly at the POS; the retailer gives orientation to the customer and leases changelights as advertising space at the same time. For the first time, the ceiling area will also be used profitably. Thanks to the simple system, you can change the digitally printed film in just a few steps. With the technical innovation

ChangeLights will also make even fast-changing advertisements on the ceiling possible. The conceptual innovation is the first-ever uniform advertising lighting concept and the marketing of advertising space in the ceiling area. The “sky” over the presentation of goods was until today only the light bands left. With ChangeLights this can change very profitably. Unlike digital signage, the ChangeLights have a great distance, 360 degree view and a permanent presence. Especially in bidirectional passageways, ChangeLights generates optimal attention. The customer is not overwhelmed by moving pictures but cleverly addressed with the light supported by the emotion. This positive intro then translates to the advertising information.

We love making Lights
Satisfaction Guaranteed

Unlike digital signage, ChangeLights has a great distance, 360-degree view, and a permanent presence. Especially in bidirectional passageways, ChangeLights generates optimal attention. The customer is not permanently overwhelmed by moving pictures. At ChangeLights, the pleasant emotion is first perceived by the warm light color. This positive intro then translates to the advertising information.

Both benefit
WIN - WIN - SITUATION

The manufacturer can finally draw attention to illuminated advertising at the POS and its products, the retailer can give the customer orientation and let ChangeLights as advertising space.

Visual communication at its finest
THE ADVANTAGES
  • high additional income through rental
  • High ROI – short amortization
  • High attention – brilliant illuminated advertising directly at the POS
  • 70% of purchase decisions are made at the POS
  • More feel-good atmosphere for the customer
  • Pleasant light accents
  • Effective trading-up and thus clear differentiation to the competition
  • Reachable advertising space
  • Orientation for customers
  • Optical enhancement of advertising islands and shop-in-shops
  • It is also possible to place several brands in the areas
  • Touchpoints: shop, entrance or checkout area, airport gates, etc.
  • Optimization of the brand message in passages situations
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